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Procter & Gamble / Citizen optimum
Moving Day - July 1

For two consecutive years, during the Canada Day holiday on July 1, we deployed our teams throughout Montreal. Quebecers are known to prioritize this time as "moving day" and in collaboration with Citizen Optimum, we have selected this period to intercept, surprise and thank the people of the city by delivering a box filled with household products. With the rental of a dozen trucks, each of which crisscrossed their respective sectors of the city of Montreal, the hiring of 50 product ambassadors and distributors, three logistics coordinators, labourers and technicians, we distributed 6,000 boxes of cleaning products to movers in addition to offering personalized home cleaning services. The trucks' branding, the kitting of 6,000 boxes was all managed and organized internally for the deployment.

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