The pan-Canadian Pandora tour was produced in collaboration with the Spafax agency, for which we created the material and the promotional booth as well as all the visibility and activation elements. Each university visit lasted a few days for each region and we had to coordinate all the logistics of transporting and sending material to the next place of activation with sometimes less than a day between visits. Brand ambassadors and promotional agents invited students to take their picture using a device that created animated gifs and gave them a promotional offer. During our eight event days, we encouraged more than 1200 participants to register and have their photo taken.